Employee benefits marketplaces are online platforms that allow employers to offer a wide range of benefits to their employees. These marketplaces are becoming increasingly popular as companies look for ways to offer better benefits to their workers while keeping costs under control.   

All About Employee Benefits Marketplace  

What Is an Employee Benefits Marketplace (EBM)?  

It is a digital platform that connects employers and employees to a range of benefits providers, making it easier to access and manage benefits. The EBM acts as a single point of contact for employees to find, select, and manage the benefits offered by their employer. This can include medical insurance, dental and vision coverage, retirement plans, life insurance, wellness programs, and more.  

EBMs partner with multiple benefit providers and insurance carriers, which enables them to offer multiple benefit options to employees. These options can vary based on the employer’s preferences, industry, or location. Employers sign up with the EBM and choose the benefits they want to offer their employees. The EBM then presents these options to employees, who can select the benefits that best suit their individual needs.  

Employee benefits marketplaces also offer support to employers and employees, which can include online resources, educational content, and customer service support. The EBM manages the enrollment process, tracks employee benefits usage, and provides ongoing support to both employers and employees. 

One of the primary benefits of EBMs is that they make it easier for employees to navigate the complex world of employee benefits. Employees can access all their benefits through a single platform rather than having to navigate multiple insurance carriers and providers. This can streamline the enrollment process, making it quicker and more efficient for employees to sign up for the benefits they need.  

How Do Employee Benefits Marketplaces Work?  

They work by partnering with multiple insurance carriers and benefit providers to offer various options to employees. Employers sign up for the marketplace and choose the benefits they want to offer to their employees. Employees can then browse the available benefits, compare plans, and select the ones that best fit their needs. The marketplace manages the enrollment process and provides ongoing support to both the employer and employees.  

What Are the Benefits It Offers to Employers?  

There are several benefits that employers can gain from using an employee benefits marketplace:  

  • Cost savings: It allows employers to offer a wider range of benefits without managing multiple providers. This can lower administrative costs and reduce the time and resources required to manage employee benefits. 
  • Improved employee retention: Offering a wider range of benefits can improve employee satisfaction and retention rates. Employees are more likely to stay with a company that offers a comprehensive benefits package that meets their needs. 
  • Increased flexibility: This process provides employers with the flexibility to offer a range of benefits that meet the diverse needs of their employees. This can attract and retain a diverse workforce.  

What Are the Benefits It Offers for Employees? 

Employees can also benefit from using an employee benefits marketplace:  

  • More choice: It offers employees a wider range of benefits and services to choose from. This can help employees find benefits that better fit their needs and lifestyle. 
  • Greater convenience: Employee benefits marketplaces allow employees to access and manage their benefits online. This can make it easier for employees to enroll in benefits, manage their coverage, and access support. 
  • Better value: By offering a range of benefits from multiple providers, this type of marketplace can help employees find more affordable options that provide better value. 

Learn More About Employee Benefits Marketplace  

Different PEOs/Employee Leasing Companies may offer large group plans, and these plans will vary by area and firm. Contact us so we can find you the right PEO/Employee Leasing firm whose benefits offerings match your needs. Give us a call!